Troy Lee Designs is excited to announce Race FX as its newest distributor of high-quality motocross helmets, technical gear, and apparel in the United Kingdom. This partnership aims to enhance the availability of Troy Lee Designs products, delivering unparalleled style and performance to riders across the region.
The UK is a vital market for motocross, known for its passionate riders and competitive events. By teaming up with Race FX, Troy Lee Designs is committed to strengthening its presence in this important market, ensuring that riders have access to the latest innovations and designs that Troy Lee Designs is renowned for.
With ambitions to become a truly international brand, Troy Lee Designs views this collaboration as a significant step in expanding its footprint in key markets around the world. Race FX has established itself as a leading name in the motocross industry, known for its commitment to distributing top-notch products and exceptional customer service. This partnership will enable Race FX to offer a complete range of Troy Lee Designs helmets, gear, and apparel, further elevating the motocross experience in the UK.
“We are thrilled to partner with Race FX,” said Jon-Erik Burleson, CEO at Troy Lee Designs. “Their dedication to the motocross community aligns perfectly with our brand values. Together, we look forward to bringing our products closer to fans and riders in the UK, a market that is essential to our growth and international ambitions.”
“Partnering with Race FX is a fantastic opportunity for us. Coupled with our strong distributor of bike products in the UK, this will complete our distribution portfolio for this important market. We’re confident that the two powerhouse distributors will enable a robust dealer network in the UK, providing riders more opportunities to experience the brand and discover our wide range of products,” said Bill Keefe, VP of Operations at Troy Lee Designs.
“We are delighted that Race FX (powered by Bihr) has been appointed as the exclusive distributor for Troy Lee Designs in the UK & Eire,” said Peter Hakanson, Managing Director of Bihr Europe. “With our experience in the UK off-road market, we look forward to offering Troy Lee Designs and our dealers the first-class service that Race FX is known for.”
Paul Irwin, General Manager of Race FX, added, “The partnership between Troy Lee Designs and Race FX is a perfect fit. We’re proud to collaborate with such an iconic brand. Troy Lee Designs is a premium brand that is a great addition to our proven rider gear portfolio. This partnership significantly strengthens our motocross apparel program, and we’re thrilled to have the brand on board.”
Troy Lee Designs and Race FX are committed to supporting the motocross community and look forward to a successful partnership. For more information about Troy Lee Designs products, visit www.troyleedesigns.com.
About Race FX
Founded in 2003, Race FX is one of the leading distributors of parts, accessories, lubricants & protective rider gear, specialising in the off-road segment in the UK.
The company operates out of its 30,000 square foot warehouse and offices in Blackburn, UK. With over 30 years’ experience in the trade, the team have extensive combined knowledge that enables us to provide excellent product information and service to our customer base. The business distribute over 50 brands, many of which are exclusive to Race FX in the UK.
With over 40 years’ experience, Moto Direct has established itself as a leading manufacturer and distributor across a range of powersport industries. Together, with Race FX, they are the UK’s largest road & off-road powersports distribution company. Operating across two UK locations, in Derbyshire and Blackburn, they have one of the broadest portfolios of rider gear, lubricants, and parts & accessories brands throughout the country.
Website: racefxb2b.com
Email: sales@racefx.co.uk
Instagram: @racefx
About Troy Lee Designs
Founded in 1981, Troy Lee Designs is a renowned manufacturer of premium motocross and bicycle helmets, gear and apparel. With a commitment to quality and innovation, the brand has become synonymous with style and performance in the motocross and mountain bike community. Troy Lee Designs combines cutting-edge technology with artistic design, ensuring that riders not only look great but also have the protection and performance they need on the track or trails. With a passionate focus on the sport, Troy Lee Designs continues to push the boundaries of motocross and mountain bike gear, helping riders around the world express their individuality and enhance their riding experience.
