Iconic American kit brand O’Neal has become the title sponsor of the BSMA Nationals for 2024. Distributed in the UK by Madison O’Neal takes over from Apico as the title sponsor of the popular Motocross Championship.
On their social media the BSMA said:
“We are pleased to welcome and announce that O’Neal will be our new title sponsor for the series.
“We will be having a complete rebrand and are looking forward to working alongside the team at O’Neal and the other brand sponsors that have come forward to join the series.
“So please give them a warm welcome:-
Born after California kid Jim O’Neal fell in love with motorcycle racing in the 1960’s, the following 50 years has seen O’Neal build into one of the leading brands for Motocross safety gear and apparel. Sponsoring riders like Scottish former AMA champ
“Dean Wilson, O’Neal’s products have the proven quality to get results in the very highest levels of the sport.
“New season , New series, New sponsors”
