The Fédération Internationale de Motocyclisme (FIM) is proud to announce that ProTouchGlobal GmbH has been officially awarded the rights to serve as the new promoter of the FIM Hard Enduro World Championship (HEWC) from 2025 onwards.
Words by the FIM – Feature Image by Earths Eye Media
This prestigious appointment marks a new era for one of the most extreme and captivating disciplines in motorsport. ProTouchGlobal will lead the championship into the future with a bold vision focused on global growth and long-term sustainability.
“We’re honored to take the reins of such a prestigious and adrenaline-charged championship,” said Robbie Hunter, Managing Director of ProTouchGlobal. “The FIM Hard Enduro World Championship Events are not just your average races—it’s a battle between rider, machine, and nature to the extreme. Our mission is to elevate the sport while preserving its raw, untamed essence.”
With this new role, ProTouchGlobal will oversee all promotional aspects of the championship, including event coordination, global broadcast rights, commercial partnerships, and fan engagement initiatives.
“We are already in talks with the riders the teams and the event organizers finding ways to improve the championship for the long-term future of this sport,” said Ross Whitehead – HEWC Director. “We’re here to push boundaries and build a championship worthy of the legends who race it.
John Collins, the FIM Enduro Commission Director added: “The FIM welcomes our new Promoter for FIM Hard Enduro World Championship and it promises to be exciting times with many new initiatives planned to raise the status of this series. We would like to take this opportunity to thank the previous Promoter and their staff for all the work done in promoting this Championship with the FIM to date and working to ensure that Hard Enduro has maintained its important place in the Enduro community. A lot of work will be needed but I am confident the future of FIM Hard Enduro World Championship is now secure and will grow and be something we will all be proud of.”
The preliminary 2025 HEWC race calendar includes:
10-11 May – Valleys Hard Enduro (UK)
12-14 June – Silver Kings (USA)
22-26 July – Red Bull Romaniacs (Romania) (* in negotiation)
6-7 September – Abestone (Italy) (* in negotiation)
20-21 September – Hixpania (Spain)
9-11 October – Sea to Sky (Turkey)
24-25 October – Getzen Rodeo (Germany)
20-22 November – Roof of Africa (Lesotho)
Further updates regarding the 2025 season and new sponsorship partners and other news will be announced in the coming weeks.
About ProTouchGlobal
ProTouchGlobal is an international leader in sports event management and athlete development, headquartered in Switzerland. With an expanding global footprint and operational presence across numerous countries in Europe, Asia, and Australia, the company is committed to advancing the world of sport through innovation, strategic collaboration, and exceptional event experiences.
