Dirt Store has increased its commitment to British MX in 2025 by becoming the title sponsor of the MXGB-TV live stream. This partnership will mark a historic moment for the ACU British Motocross Championship by bringing the action directly to viewers globally and further expanding the appetite for British Motocross. The partnership will extend the sport’s reach and enable MX fans worldwide to access the action and unparalleled coverage of the championship, wherever they may be, via their smart device.
Dirt Store has been created by riders, for riders and the team are passionate about off road racing and understand the vital role the British Motocross championship must play within the sport.
“It is paramount for the sport to evolve, and we recognise the necessity for progression within the ACU British Motocross Championship. We understand the importance of putting our riders in front of a global audience and are delighted to be working with Paul and the MXGB-TV team in 2025,” said Nick at Dirtstore. “This is a brilliant opportunity for us at Dirt Store to grow together with MXGB, and the partnership allows us to engage existing fans while drawing in new supporters to the sport whilst at the same time supporting the country’s talent and giving our riders the exposure they deserve.”
This collaboration represents the first time in history that the British Motocross Championship has committed to live streaming and is another positive move for the ACU British Motocross Championship following the announcement of FREE series registration for the 2025 season. Paul Irwin – Series Director, emphasised, “Live streaming is crucial for reaching the next generation of fans. With YouTube being the second largest search engine, we are excited about the potential to connect with audiences who are increasingly consuming content online. The number of hours people spend engaging with connected TV platforms is growing yearly, and we want to harness that momentum for the sport. With Dirt Store stepping forward as the title sponsor for MXGB-TV, we can push forward and progress the sport.”
Follow the ACU British Motocross Championship’s social pages for all the latest updates and further announcements as we gear up for the 2025 MX season.
F: @DirtStoreACUBritishMXChampionship
I: @dirtstoreacubritishmx
W: www.mxgb.co.uk
Words by MXGB
